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SPX Agency Lab Article: Unpacking Spatial Branding: How Can Brands Enter the Space? Banner

Unpacking Spatial Branding: How Can Brands Enter the Space?

Unpacking Spatial Branding: How Can Brands Enter the Space? Branding is more than defining a name, logo and tagline. Branding communicates values, emotions, recognition in the industry and the visual identity of a company. Efficient branding aims to create experiences both for consumers and all the stakeholders involved in the project. There is no defined…
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The Potential of PropTech #2: How Your Real Estate Business Can Benefit from VR & AR

The Potential of PropTech #2: How Your Real Estate Business Can Benefit from VR & AR This article is the second of a series of insights about The Potential of PropTech and how this type of technology is enriching customer experience and the quality of living. Empower Your Real Estate Brand using Immersive Reality Technology…
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4 Netflix Shows that Real Estate can Learn From

4 Netflix Shows that Real Estate can Learn From The growth of Netflix has been beyond belief if we think that only 10 years ago it was still a Blockbuster-type movie rental company. According to the latest research approximately 37% of ALL Internet users use Netflix and the brand has already reached 150 millions of subscriptions.…
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Unpacking Growth-Driven Design Methodology: What, Why And How

Unpacking Growth-Driven Design Methodology: What, Why And How From the smallest local businesses to the most well-established companies, it is becoming more and more crucial to have a compelling web presence as people head online to learn more about business. In today’s digital world, your audience’s first impression of your business is mostly based on…
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Upping The Game: Photography For Real Estate Marketing

Upping The Game: Professional Photography For Real Estate Marketing Gone are the days when you would search for the real estate properties in magazines and newspapers. In today’s digital world, the internet has enabled and accelerated new forms of searching, giving more control to customers. According to the study titled “The Digital House Hunt: Consumer…
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