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SPX Agency Lab: photography for real estate banner

Upping The Game: Photography For Real Estate Marketing

Upping The Game: Professional Photography For Real Estate Marketing Gone are the days when you would search for the real estate properties in magazines and newspapers. In today’s digital world, the internet has enabled and accelerated new forms of searching, giving more control to customers. According to the study titled “The Digital House Hunt: Consumer…
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How Online Behaviour Is Changing The Student Sector

How Online Behaviour Is Changing The Student Sector When it comes to stepping into college life, researching and finding the right university and the right place to live is like trying to find a life partner. It needs to be the right fit, as it is central to shaping a young adult’s future. And just…
SPX Agency Lab: Gig economy, man with laptop in the forest

Top 4 Trends Being Driven By The Gig Economy

Top 4 Trends Being Driven By The Gig Economy In recent years the Digital Revolution has sparked “The Gig Economy”, a new era of sharing, which has changed the way people work. While the advancement in technology has enabled businesses to operate more efficiently through intelligent information sharing; for individuals it has facilitated the ability…
SPX Agency Lab: in search of a great idea with crumpled papers

Unpacking Design Thinking: What It Means, Why It Matters And Its Relevance To Branding

Unpacking Design Thinking: What it means, why it matters and its relevance to branding Gone are the days when aggressive advertising brought a stream of customers to your door. Today the Information Age is empowering customers through easy access to information along with the tools to make considerate buying decisions. That being said, it is…
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Defining Brand Touchpoints for an Optimal Customer Experience

How to Define Brand Touchpoints for an Optimal Customer Experience We have reached a time where it is no longer just about creating and selling better goods and services, it is about delivering value in the experience. Some would even call this the peak of the Experience Economy. First used in a 1998 article by…
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