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SPX Agency Lab Article: Unpacking Spatial Branding: How Can Brands Enter the Space? Banner

Unpacking Spatial Branding: How Can Brands Enter the Space?

Unpacking Spatial Branding: How Can Brands Enter the Space? Branding is more than defining a name, logo and tagline. Branding communicates values, emotions, recognition in the industry and the visual identity of a company. Efficient branding aims to create experiences both for consumers and all the stakeholders involved in the project. There is no defined…
SPX Agency Lab: Merchandising article banner, hat, bag and hand

The Power of Merchandising in Real Estate

The Power of Merchandising in Real Estate The power of brand merchandise in real estate is often disregarded when it comes to building a strong brand. When in fact, branded products are a great way to gain brand recognition and to stay at the top of mind with your customers. They are not only a…
SPX Agency Lab: Unpacking Growth-Driven Design Methodology banner

Unpacking Growth-Driven Design Methodology: What, Why And How

Unpacking Growth-Driven Design Methodology: What, Why And How From the smallest local businesses to the most well-established companies, it is becoming more and more crucial to have a compelling web presence as people head online to learn more about business. In today’s digital world, your audience’s first impression of your business is mostly based on…
spx lab article related to brand touchpoints for an optimal customer experience

Defining Brand Touchpoints for an Optimal Customer Experience

How to Define Brand Touchpoints for an Optimal Customer Experience We have reached a time where it is no longer just about creating and selling better goods and services, it is about delivering value in the experience. Some would even call this the peak of the Experience Economy. First used in a 1998 article by…
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