SPX Agency Lab Article: How to Repurpose Hotel Assets into a Shared Living Experience main banner

How to Repurpose Hotel Assets into a Shared Living Experience

How to Repurpose Hotel Assets into a Shared Living Experience Travel and tourism in the post-coronavirus world will certainly look different and many businesses in hospitality have to adapt dramatically to stay alive. Travellers are more scared, not convinced that their rooms will be virus-free and many will limit their holidays for the year to…
SPX Agency Lab Article: Unpacking Spatial Branding: How Can Brands Enter the Space? Banner

Unpacking Spatial Branding: How Can Brands Enter the Space?

Unpacking Spatial Branding: How Can Brands Enter the Space? Branding is more than defining a name, logo and tagline. Branding communicates values, emotions, recognition in the industry and the visual identity of a company. Efficient branding aims to create experiences both for consumers and all the stakeholders involved in the project. There is no defined…
SPX Agency Lab: Merchandising article banner, hat, bag and hand

The Power of Merchandising in Real Estate

The Power of Merchandising in Real Estate The power of brand merchandise in real estate is often disregarded when it comes to building a strong brand. When in fact, branded products are a great way to gain brand recognition and to stay at the top of mind with your customers. They are not only a…
SPX Agency Lab: in search of a great idea with crumpled papers

Unpacking Design Thinking: What It Means, Why It Matters And Its Relevance To Branding

Unpacking Design Thinking: What it means, why it matters and its relevance to branding Gone are the days when aggressive advertising brought a stream of customers to your door. Today the Information Age is empowering customers through easy access to information along with the tools to make considerate buying decisions. That being said, it is…
spx lab article related to brand touchpoints for an optimal customer experience

Defining Brand Touchpoints for an Optimal Customer Experience

How to Define Brand Touchpoints for an Optimal Customer Experience We have reached a time where it is no longer just about creating and selling better goods and services, it is about delivering value in the experience. Some would even call this the peak of the Experience Economy. First used in a 1998 article by…
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