SPX Agency Lab Article: How to Repurpose Hotel Assets into a Shared Living Experience main banner

How to Repurpose Hotel Assets into a Shared Living Experience

How to Repurpose Hotel Assets into a Shared Living Experience Travel and tourism in the post-coronavirus world will certainly look different and many businesses in hospitality have to adapt dramatically to stay alive. Travellers are more scared, not convinced that their rooms will be virus-free and many will limit their holidays for the year to…
SPX Agency Lab Article: Unpacking Spatial Branding: How Can Brands Enter the Space? Banner

Unpacking Spatial Branding: How Can Brands Enter the Space?

Unpacking Spatial Branding: How Can Brands Enter the Space? Branding is more than defining a name, logo and tagline. Branding communicates values, emotions, recognition in the industry and the visual identity of a company. Efficient branding aims to create experiences both for consumers and all the stakeholders involved in the project. There is no defined…
SPX Agency Lab: Merchandising article banner, hat, bag and hand

The Power of Merchandising in Real Estate

The Power of Merchandising in Real Estate The power of brand merchandise in real estate is often disregarded when it comes to building a strong brand. When in fact, branded products are a great way to gain brand recognition and to stay at the top of mind with your customers. They are not only a…
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