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SPX Agency Lab Article: How to Repurpose Hotel Assets into a Shared Living Experience main banner

How to Repurpose Hotel Assets into a Shared Living Experience

How to Repurpose Hotel Assets into a Shared Living Experience Travel and tourism in the post-coronavirus world will certainly look different and many businesses in hospitality have to adapt dramatically to stay alive. Travellers are more scared, not convinced that their rooms will be virus-free and many will limit their holidays for the year to…
SPX Agency Lab Article: Remote Working during Coronavirus: a Blueprint for the Future of Work Banner

Remote Working during Coronavirus: a Blueprint for the Future of Work

Remote Working during Coronavirus: a Blueprint for the Future of Work The impact that coronavirus had on our workspaces is quite clear, as millions of people are being forced or asked to embrace smart working. Although the adjective smart is often used to enhance the coolness of new things, being forced to work from home…
SPX Agency Lab Article: Unpacking Spatial Branding: How Can Brands Enter the Space? Banner

Unpacking Spatial Branding: How Can Brands Enter the Space?

Unpacking Spatial Branding: How Can Brands Enter the Space? Branding is more than defining a name, logo and tagline. Branding communicates values, emotions, recognition in the industry and the visual identity of a company. Efficient branding aims to create experiences both for consumers and all the stakeholders involved in the project. There is no defined…
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