SPX Agency Lab: in search of a great idea with crumpled papers

Unpacking Design Thinking: What It Means, Why It Matters And Its Relevance To Branding

Unpacking Design Thinking: What it means, why it matters and its relevance to branding Gone are the days when aggressive advertising brought a stream of customers to your door. Today the Information Age is empowering customers through easy access to information along with the tools to make considerate buying decisions. That being said, it is…
spx lab article related to brand touchpoints for an optimal customer experience

Defining Brand Touchpoints for an Optimal Customer Experience

How to Define Brand Touchpoints for an Optimal Customer Experience We have reached a time where it is no longer just about creating and selling better goods and services, it is about delivering value in the experience. Some would even call this the peak of the Experience Economy. First used in a 1998 article by…